Detail Training dan Sertifikasi

Training and Certification | Finance

Certified Professional Management Accountant (CPMA)

CPMA merupakan sertifikasi yang dikeluarkan oleh Ikatan Akuntan Manajemen Indonesian (IAMI) untuk mengukur kompetensi di bidang akuntansi manajemen dan bidang lain yang terkait seperti manajemen keuangan, pengendalian internal, dan manajemen informasi. Dengan memiliki gelar CPMA, seorang akuntan manajemen diakui memiliki pengetahuan dan kompetensi yang komprehensif, sehingga akan memberikan nilai tambah dalam proses pengambilan keputusan terkait aktivitas bisnis perusahaan.


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  • OBJECTIVE
  • MODULE
  • Identify similarities and differences among various Asia Countries that have implications for a firm’s marketing strategies. Understand the different stages of progress the Asia countries are in, and hence, the applicability of various marketing strategiesto each market.Apply marketing strategy to deliver unique value to the target segment(s).
  • Understanding the proper use of various research techniques.Design efficient and effective research programs that provide solutions to stated objective.Apply the research results to see the managerial implications, and understand the utilization o digital technology to improve data gathering, analysis and reporting in the Asian context.
  • Understanding the impact on the culture (value and lifestyles) on consumer attitudes towards various marketing communication tools.Understand the shifting customer path in the digital era and its impact on marketing communication objective and strategies.Plan and manage communication programs at both the national and regional levels.Manage an integrated online and offline marketing campaign.
  • Understand how technological, political, legal, and socio-cultural environment has an impact on the businesspractices of first in the Asia market Appreciate the relationship between business and government in the Asia nations.Analyze the business and economic interactions of the various Asia nations and the recognization and globalization of their state and private sector enterprises.
  • Identify and define key problems in marketing case studies.Conduct comprehensive situational analyses relevant to the problems.Formulate and evaluate appropriate courses of action to solve the problems.Forward specific recommendations.Substantiate their position with pertinent qualitative and quantitative analyses.Prepare and present appropriate marketing are reports
  1. Marketing Strategy
  2. Marketing Research
  3. Marketing Communications
  4. Asia Business
  5. Asia Marketing Management
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